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30.11.2022

Online lectures by a Moscow teacher in English for students of the translation department


On November 29, 2022, аt the Department of Oriental Philology and Translation of the Institute of Philology of Abai KazNPU, a series of online lectures in English for students of the translation department were delivered by Grigoryan Armine, teacher-researcher of the Department of Foreign Languages No. 2 of the Higher School of Social Sciences and Humanities of the Russian Economic University named after G.V. Plekhanov.


During the lecture «Strategies for Efficient Employment in the age of digitalization» students were given a detailed, step by step guide to preparing for an interview. The main characteristics of the cover letter and the ways to write it were described. The differences between hard skills and soft skills were revealed.


During the lecture «Interview strategies. ow to successfully pass an interview in an international company» the tips and recommendations that significantly increase the chances of the applicant to get the desired job in an international company were given.


During the lecture «The concept of advertising discourse in linguistics» the nature of the discourse of advertising was described. The focus was on the consumer advertising, which is directed towards the promotion of some product or service to the general public. The concepts of 4Ps and 4Cs of marketing mix were discussed and the ways of using these types of marketing strategies efficiently were suggested.


The lectures were moderated by Professor A.K. Zhumabekova, teacher of our university.

 

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